Saturday 26 March 2011

Liverpool's well is dry, only FSG can push us on.

Raising money this year is, as we all know, going to be difficult for most not only in the UK but the world.

Unless you’re a City banker or Gideon Osborne you may find potential income slipping through your fingers. This summer will be a good test of Liverpool’s financial clout, will we be Princes or Paupers?

The money raised from sales this year has allowed us to manoeuvre freely, splashing out like a desperado sugar daddy on two young strikers.

But now, as new Director of Football Damien Comolli plots future transfers with Kenny Dalglish, the question will be asked by fans, ‘where will the money come from’?

Financially, Liverpool have traditionally had wiggle room. The club, for the last few years has always wielded assets to sell on for profit.

Despite misinformation to the contrary, under Hicks and Gillett, Rafael Benitez did a good job in turning over enough profits in sales to keep the squad fresh enough to compete. This, despite the club being strangled from behind in a giant business-like metaphor of Hitchcock’s Rope.

Players like Torres, Alonso and Crouch have been used as lucrative money spinners. Often resulting in two or three new squad members being recruited for cheaper prices, in the hope we unearth a gem.

For a team that doesn’t have any money, yet still is demanded by some to win everything, this is part of a standard squad evolution that must take place if the team is to carry on going forward.

Eventually things reached a standstill and something had to give, after the manager left, followed by the owners and finally the interfering managing director, Liverpool were looking at new horizons.

Hodgson’s reign was short and bitter, so long and thanks for all the fish. But that was all part of a grander change that leaves us where we are now.

Kenny Dalglish is coach, for now and likely to be in the long term, and with FSG in charge and with Comolli as general overseer, LIverpool are in a very different boat to what we where a year ago.

But, how will the transfer strategy change? To make up ground on the teams above us, expenditure will have to outgrow income and with the financial fair play rules just 2 years away, the best time to act would be now.

LIverpool however, for the first time in a while seem short of decent salable assets. Only the suggested £20m transfer clause of Pepe Reina suggests some sort of significant income, otherwise, we would have to clear out a whole host of players just to afford one competitive signing.

Too long have we been forced to sign £5m players in the hope they turn into stars and to boost the squad depth. This philosophy, while it couldn’t be avoided, does not give enough competition to the established players in the squad and ultimately, seamless cover.

So, this leaves the ball firmly in the court of FSG, Liverpool will, ideally need a solid spending plan for the summer, which could match January’s spending but we can’t afford, from a quality perspective, to lose any of our ‘assets’.

Nobody will care if Jovanovic leaves, or if Joe Cole moves on for a couple of million, but to give Liverpool it’s best chance of Champions League football then Mr Henry, as I’m sure he knows, will have to push the boat out, because we have no choice.

Adopting a sell-to-buy policy will only allow us to tread water until we get washed away, aggressive rebuilding is essential.

But this summer, without any room to create substantial funds, Liverpool’s future hopes rely on the will of the owners.

Twitter: @onlychrissevers

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